Radio 1 Breakfast Show

BBC Radio 1 Facts:

• Radio 1 Roadshow began in July 1973 with a Land Rover pulling a converted caravan around British holiday resorts. It's now morphed into the Big Weekend, with up to 100,000 fans watching acts like Jay-Z, Foo Fighters and Madonna playing unlikely towns like Swindon, Dundee and Norwich.
• The first song played on Radio 1 was 'Flowers In The Rain' by The Move
• The age demographic is 15-29
• The BBC claim that the average age group who have been watching it since 2009 is 30
• Nick Grimshaw then Graham James
• 2.43 million a week in 2018 - used to be 9.4 million
• Funded by the government 
• Publicly funded - Licence Fee - Remit
• The Radio One Breakfast Show is currently the most listened to ‘show’ on Radio One and forms part of Radio One’s overall public service broadcasting (PSB) remit to ‘entertain, educate and inform’ and is required to demonstrate a ‘distinctive’ output of content compared to commercial radio.
• Radio must be studied in relation to media industries and media audiences, including a consideration of the economic, political and cultural contexts that influence the radio industry and its audiences.

Public Service Broadcasting - In the United Kingdom, the term "public service broadcasting" refers to broadcasting intended for public benefit rather than to serve purely commercial interests. 

License Fee - The current fee is £150.50 for a colour licence and £50.50 for a black and white licence. The licence is free if you are 75 or over, and half-price if you are registered blind.

Remit - Radio 1's remit is to entertain and engage a broad range of young listeners with a distinctive mix of contemporary music and speech.

Target Audience -Its target audience is 15-29-year-olds and it should also provide some programming for younger teenagers.

Music - It should offer a range of new music, support emerging artists - especially those from the UK - and provide a platform for live music. News, documentaries and advice campaigns should cover areas of relevance to young adults.

Funding - Is funded by the Television license fee. In 2016/17 Radio 1 had a budget of £34.7 million. The high level of funding available to R1 influences the quality of the programmes. Radio 1 is able to host special events (concerts, competitions etc.). Radio 1 use this revenue to ensure that program content is high (guests, quizzes concerts ), quality production; and can fund Social Media sites (Twitter, Facebook, Youtube, etc)

Commercial Radios - Capital Radio and Radio X have a distinctive content linked to their Target audiences. Radio X funded by advertising revenue. The annual budget is unknown but is significantly less than Radio 1. Radio X and capital Radio struggle to match Radio 1 for the quality of production and the availability of audience interaction via social media.

Maintaining Audiences - The Show’s audiences are declining – as are the audiences for BBC Radio 1 as a whole. As the BBC’s Media Centre posted on 26 October 2017: ‘BBC Radio 1 posted a reach of 10.5m listeners aged 10+ (from ... 10.9m last year) and the Radio 1 Breakfast Show with Nick the station has 9.7 million listeners aged 15+ (from 9.59m last quarter and 9.87m last year)

Reaching Audiences - People aged between 15-24 listened to just over 14 hours of radio per week last year - seven hours less than the average adult, and 15% less than they did a decade earlier, according to broadcasting regulator Ofcom. Radio 1 is suffering because its core audience is turning away from live radio. This is largely thanks to the arrival of streaming services.  The Breakfast Show has been losing audience numbers year-on-year since Grimshaw took over (see above) but Grimshaw was brought in especially to develop larger audiences in its target range of 15-29 and shed the over 30s.

Production and Distribution:

• The Radio 1 Breakfast Show with Greg James is broadcast weekdays from 06.30-10.00 am. 
• The Breakfast Show has been running since 1967, but Greg James took over as the 16th presenter in 2018. 
• BBC Radio 1 is broadcast on FM, DAB, Freeview, Freesat, Virgin, Sky, or online via BBC Radio Player (including via the phone or tablet app) where it can be heard live or streamed for 30 days. 
• It is produced by the BBC from its own studios at Broadcasting House in London. 
• There’s a useful BBC Academy podcast (with transcript) about how the programme is produced http://www.bbc.co.uk/academy/articles/art20170619095219011
• The music is largely playlisted – what is going to be played on daytime Radio 1 is decided by a committee; they choose around 40 records each week for repeated daytime play 
• (A-list records get 25 plays a week, B-list 15, and C-list eight to 10). 

Audience segmentation - a key activity within an audience analysis. It is the process of dividing a large audience into smaller groups of people - or segments - who have similar needs, values or characteristics

GEARS:

Gender

Ethnicity

Age

Region, Nationality

Socio-economic group

Thank you, random people.

Tells date

Wishes well

Merry Xmas (general seasonal greeting)

Who’s it with

Gives a summary of what’s to come

Bad music

More bad music

More bad music

Even more bad music

Stupid stuff about a crap magpie

Random stories

Working class different ethnic groups because of the artists

News

Travel wildlife politics criminal activity weather

Advertising somehow plus quiz

Jon Richardson

Quiz starts around 45 mins

The music is dependant on popularity but also changes to different people’s tastes

The aim of this station is to find out about the music and the news and give it to the people who are either about to go to work or need to know what’s going on in the world

20 mins more news Brexit parliament

Jeremy Corbyn

Basically, repeat

Summary

The general purpose of the show is to provide music for people and to provide them with the news, weather and other goings on in the world. The age demographic is around 15 to 29. This has a large impact on the type of music that would be played on the show. Mainly stuff that teenagers would listen to.

The general pattern is an intro, then about three songs, then more talking, then another three songs then a member of the public on the show, then three more songs. Then finally comes the weather, and the news and the general information of what's happening in the world. Then another three songs and a quiz...The news tends to be around every 30 mins

Educate - Quiz

Inform - Weather

Entertain - Music

The music has to fit the wants of a large number of people, for example, the main music type is pop music but if they only played that kind of music then they would miss out on other listeners that like different kinds (better) music like rock music for example.

The cycle of what is happening

• 6:30am start
• songs
• Talking
• Song
• Showing what is coming up
• Song
• Talking
• Song
• Talking
• Advertisement
• Song
• Talking
• Sports - 7:00
• Weather
• News - finish at 7:03
• Talking
• What’s coming up in songs
• Songs
• Talking - quiz - 7:15
• Songs
• Taking
• Songs
• News -7:30 (repeating what was said earlier)
• the schedule is 30 min music, 10 min news, 10 min quiz and talks to people

Inform

• Strictly Come Dancing information
• Saying timetable for the breakfast
• Announces song names
• PM uncertainty over Brexit
• Cricket
• May puts heart and soul into Brexit plan
• Agreeing on a deal with the EU tough? Even tougher in HoP
• NZL 150 whales died from being stranded on a beach, half put down
• Money back today looking at rail companies if they don't deal with complaints
• Convicted rapists escape prison, don't approach Wayne Jones
• Needles in more strawberries in AUS and NZL
• NASA successfully landed a new Mars rover - InSight rover
• ENG cricketers hoping for a whitewash in Sri Lanka. 164-5
• Arsenal wants Premier league top 4
• Huddersfield moved off the bottom of the table
• Weather news, just rain
• Brief news, trying to keep people occupied and able to attend
• The schedule is 30 min music, 10 min news, 10 min quiz and talks to people
• They play genres about pop rock and anything a stereotypical teenager would like
• News beat
• Repeats previous news as well as going into more detail
• Brand new quiz team
• Telling times for everything right at the start
• Telling the names of the songs before or after
• Telling the audience what is to come in between 2 songs
• Repeating stories
• Giving snippets of songs to show what’s coming up

Entertain

• Hyper intro
• Background music
• Meme
• Strictly Come Dancing
• Comedian John Richardson
• Big tracklist
• Joking about a magpie which they named Danny Tetley
• "Someone accidentally glued a horse to the floor"
• Fun quiz
• Magpie saying a thing - merry Christmas
• Replying to messages from audience
• Using voice clips
• Telling pub stories

Educate

• Quiz
• Quizzes keep people interacting
• Gives viewers info on recent events
• Political education in Newsbeat
• Science and tech
• STEM
• Brexit
• Cricketers
• Theresa May - Brexit plan a reality - more people vote against it and make it an uncertainty(?)
• New Zealand - whales died after stranded on the beach - half had to be put down
• Trains - the independent body can tell the train to go
• Needles found in strawberries - the second time in a few months
• Robot land on Mars
• Cricketers - whitewash in Sri Lanka
• Football - going into final(?) - talking to the boss
• Weather
• Theresa May and Jeremy Corbin

Artists

• Calvin Harris (BRITISH)
• Benny Blanco
• James Bay (BRITISH)
• Cardi B
• Ozuna
• Selena Gomez
• Offset
• Tyga
• The 1975 (BRITISH?)
• Florence + the Machine (BRITISH)
• Weiss (BRITISH)
• Bruno Mars
• Lennon Stella
• Liam Payne (BRITISH)
• Dani Filth
• Bring Me The Horizon (BRITISH)
• Rita Ora
• Willy William
• Nicki Minaj
• Swae Lee
• Post Malone
• Starley
• Donae'o
• Ghetts
• Halsey
• Nicki Minaj
• Little Mix
• The Killers
• Mumford & Sons
• Avril Lavigne
• Duke Dumont
• Gorgon City
• Naations
• Rudimental
• Tom Walker
• MK
• Jonas Blue 
• Becky Hill
• Dave
• Fredo
• Ariana Grande
• Arcade Fire
• George Ezra
• Zedd
• Alessia Cara
• Blossoms
• The Black Eyed Peas
• The Zutons
• Destiny's Chils
• Charli XCX
• Troye Sivan
• Cadet
• Deno
• Clean Bandit
• Marina and the Diamonds
• Luis Fonsi
• Khalid
• Martin Garrix
• Dua Lipa
• Jade Bird 
• Sigrid
• Mabel
• Slaves
• TIEKS
• Don Harkna

Songs being played

• I found you - Calvin Harris & Benny Blanco
• Let it go - James Bay
• Talk talk - Dj Snake & Selena Gomez & Ozuna & Cardi B
• Taste - Tyga
• It’s not living (if it’s not with you) - The 1975
• Hunger - Florence + the Machine
• Feel my needs - Weiss
• Locked out heaven - Bruno Mars
• Polaroid - Liam Payne & Jonas Blue & Lennon Stella
• Wonderful Life - Bring Me the Horizon & Dani Filth
• Let me love you - Rita Ora
• Sunflower - Post Malone & Swae Lee
• Call on me - Starley
• Preach - Ghetts & Donae'o
• Without me - Halsey
• Woman like me - Little Mix
• The man - the killers
• Guiding light - Mumford & Sons
• Complicated - Avril Lavigne

Extra

• Not playing any curse words - just stopping the singing part and turning it into an instrumental song for seconds
• Lewis Hamilton - British
• BBC being promoted in the quiz
• Quiz mainly British answers
• Music genres - pop, alternative rock, rap- not staying to only one genre

Generally both the old and young age demographics are appeased by the use of the information and the music. For example, the older generation is appealed to by using the information that the show provides to interest them. Also, there is a chance that the older people would also like the music that is being played. Then for the younger generation, the music and the "banter" that is mentioned is a draw in for them. Again the younger people may also listen to it for the information and to know what is going on in the world.

There is news about the sport, politics and entertainment. There is also a certain type of comedy that would appeal to both generations. This would interest all age groups and the music is not exclusively pop music, therefore there must be some music that would interest the older generation as well as the new one.

More "laddish" - male-orientated

There is no genre of music that would not fit the general stereotype of teenagers.

Generally, the music is for people who like pop music

Phone-ins are to make the radio station more interactive

The comedian Jon Richardson is funny but in this case, he was not...disapointment. I believe this is because he is not used to being in a live radio studio when he is instead much funnier on a panel show. The comedy regardless is supposed to be aimed, I believe, at all ages. He does a type of deadpan comedy that is funny and suitable to all people over the age of 15 realistically but 16 legally.

The general feel of the phone-ins are meant to be comic in nature, but this is not easy to achieve as the nature of the phone calls is dependant on the public

Nick Grimshaw Media:

BBC Radio 1 Media:

Competitions:
- Manning the Phones
- Call-ins - Manning the Pub
                - Phone in
                - Pub Stories
- Jan Scam (Festival)

Statistics:

Why Radio 1 is losing views:

• From Q3 to Q4 of 2016, Grimmy’s audience has increased from 5.25m to 5.37m listeners. But Radio 1Xtra lost listeners in the same period, dropping from 1.03m in Q3 to 909,000 in Q4. And Radio 1’s overall audience also fell from Q3 to Q4, down by 3.2 per cent to 9.56m.
• In Q4 2015, Grimmy had 5.87m listeners, which is why it’s being reported that he’s lost half a million listeners in the last year, but Radio 1 as a whole lost 7.4 per cent of its listeners since then as well, and Chris Evans’ Breakfast show on Radio 2 has lost 200,000 listeners across the same period.
• Last year, BBC News reported the number of hours 15 to 24-year-olds spent listening to radio had fallen from 29 million hours in 2010 to 16 million in 2016. This age group used to make up 45% of Radio 1’s listenership (3.7m); it’s now just 36% (2.9m). This is largely thanks to the arrival of streaming services, and that’s why Radio 1’s head of music, Chris Price, wants to start some kind of streaming service.
• Right now, Radio 1 doesn’t have that streaming service, so it’s targeting its 15- to 29-year-old demographic elsewhere online, because they’re aware that 42% of 15- to 24-year-olds on social media follow their chosen radio station’s social pages, compared to 31% of those aged 25 or older. On YouTube, Radio 1 has 3.5m subscribers compared to Radio 2’s paltry 42,069. Radio 1 has 2.55m Facebook likes compared to Radio 2’s 633,053. Radio 2 may have higher listening figures for its live shows, but the reach of Radio 1 – particularly with viral content – is much higher on social media than it is for Radio 2, and that’s because its audience is younger.
• As Radio 1 controller Ben Cooper explained this morning: “Radio 1’s Listen, Watch, Share strategy means that RAJAR is only part of the story. Alongside the 10.5m listeners, our YouTube videos have received over 1.4 billion views and we have 8.7m followers across social media.” The reason Radio 1 has so many social media followers is that it’s producing content that works on YouTube and on social media as well as on the radio. These things are funny, they’re usually video-based, and they just happen to act as breadcrumbs that entice people on social media to tune in. When it gets famous guests, Radio 1 plays games like Innuendo Bingo or Playground Insults that are rivalling Carpool Karaoke, the hugely popular spot from James Corden’s massive US TV show, in terms of actual funniness and in what execs like to call ‘shareability’.
• Radio 1 is changing: you can no longer fairly compare its listening figures with Radio 2’s because the way people consume Radio 1’s output isn’t uniform anymore. The biggest radio stations have high listening figures because their audiences are older, more loyal and more predictable. Radio 1 undeniably the more exciting station – there’s far more innovation happening there – and that means the long-term future of what radio actually is might depend on what Radio 1 does next. If Radio 1 can figure out a way to win over young listeners, who have so many other options than radio, that’ll probably end up being a model for every other radio station in future. Because millennials aren’t just going to start listening to radio more when they hit a certain age: for radio audiences to return to growth, this young audience will need to be convinced to start tuning in somehow – and if they aren’t, won’t Radio 2, Radio 4, and all the other big stations be facing the same crisis of ‘falling listenership’ in 20 years’ time?

Why are Radio 1 listeners shrinking?

• Under 18's not listening to the radio
• no streaming services
• More technology - Youtube, Phones, IPads - IPlayer

What is Radio 1 doing to increase the audience listening?

• Social Media - Marketing, Videos
• Trending Jokes
• Competitions - Phone-ins (Man in the Pub, Celebrity Phone-ins etc.) - Interactive 
• Celebrity Content
• Games - Innuendo Bingo, Playground insult match

UK Based Artists - Little Mix, James Bay, Calvin Harris, Liam Payne, Rita Ora and George Ezra

How BBC Radio 1 uses Media to showcase for the audience:
BBC Radio 1 uses BBC iPlayer to involve artists in order to help them gain audience views. They do this by letting people rewatch their videos and watch videos that have been made for people to watch. In these videos, they have videos of the artist singing and doing a small interview afterwards.
BBC Radio 1 uses YouTube to allow viewers to watch videos such as Innuendo Bingo and Playground insult match, which have celebrities come in and take part.

Using GEARS to define the Radio X audience:

• Gender - Male
• Ethnicity - White
• Age - 25-44-year-olds
• Region - British/England
• Socio-economic Group - C2 to E
• How is this reflected in the type of hosts used - They are older men
• What kind of adverts are shown, how does this suit the demographic - Beer commercials, men are stereotypically meant to drink more beer 
• Is the Radio station likely to be offensive to certain groups - Feminists 

ESSAY - Summary of BBC Radio 1 - Jon Richardson on the phones, measuring skips and did the Strictly crowd fist pump?

The show starts at 6:30am and after a quick hello from the presenters, 2 songs are played - I Found You by Calvin Harris and Blanco, and Let it Go by James Bay. The first few people that have been played are Scottish, American and English going to prove that there is no specificity on who is getting played (whether they are British or not). Although, the only people who are being played right now are males, creating an enigma on whether or not females will be played eventually and it is just that they are the first songs randomly chosen. The age range of who is being played first is 28-34. 

For the rest of the radio broadcast, it is a constant cycle between songs then talking, songs then advertisement and showing what is coming up and then repeated. However, the cycle is broken every half hour where the news is being presented (sports, weather and just generally what is happening around the world). It becomes apparent by the end of the second news broadcast that it is just a recycle of the news in the previous half hour. In this broadcast, they go on about Theresa May and Jeremy Corbyn - that many people are likely to vote against Brexit and this would cause an uncertainty to making the Brexit plan a reality. They would next talk about New Zeland - how at least 145 whales are becoming stranded on the beach and half of those who have died have had to be put down. They also mentioned that needles have been found in strawberries in