Rose Gumble AS Media: Health Check Quiz Answers

Q. 1. What is media.

Mass Production. Communication between more than one person. Media is a way to communicate information between more than one person. Modern media must go out to a lot of people, this means mass production

Q. 2. List at least 5 different types of media that exist from your timeline research task.

Phonogram, Phonograph, World Wide Web, Alphabet, Newspapers

Q. 3. What is web 2.0? what does web 2.0 offer to consumers compared to web 1.0?

Web 1.0 - Limited communication where we design is one way where content foes in one direction. Web 2.0 - user-generated content enabling users to speak back to the website and produce their own "user-generated content" using images and text. Social media is the same as Web 2.0 but also enables communications with other users of media e.g. Twitter, Facebook

Q. 4. What are the four main elements used to analyse a music video/film/tv media text?

Sound, Mise en Scene, Camerawork, Editing

· Q. 5. In Prof. S. Hall’s theory of encoding and decoding, there are three ways in which a media text can be decoded. Describe them below

Preferred - This is when the text is read the way the producer intended the text to be read.

Negotiated - A compromise between the dominant reasoning and the oppositional reading - the audience accepts the views of the producer but also has their own input and understanding of the text.

Oppositional - The audience rejects the producers preferred reading and creates their own reading of the text, usually this is the opposite of what the producer intended

Q. 6. Define representation

It is how the media text deal with and present age, gender. ethnicity, national and regional identity, social issues and events to an audience

Q. 7. Define stereotype

Assumptions that are held about a social group

Q. 8. Define counter-stereotype.

Focuses on the positive elements of a group traditionally represented as bad.

Q. 9. Define working Class.

Individuals engaged in manual work, often have low levels of educational achievements. The classic, traditional working class jobs include heavy labouring and factory based work.

Q. 10. List five media stereotypes associated with the working class

Chavs, Nort-Londoners, Wearing tracksuits, Gangs, Violence, Crime

Q. 11. List four black racial stereotypes.

Athletic, Comedians, Singers, Dancers, Could be poor, Musicians, Criminals, Socially Dysfunctional (family issues having effects on children - having ramifications on society), Prostitutes/Sexually promiscuous, Stud/Pimp

Q. 12. Identify the four stereotypes associated with Alvardo

Exotic, Dangerous, Humorous, Pitied

Q. 13. Discuss Butsch theory on the representation of the working class (1992)

Working class is portrayed as flawed individuals (benefit cheats, alcoholic etc.)

Q. 14. Discuss Newman (2006) theory on the representation of the working class

Newman agrees that when in the media working class are often depicted in a very non-positive light - dumb buffoons (Homer Simpson) and immature machos (Phil Mitchell). Newman argues that there are very few situation comedies, television or drama which focuses on the everyday lives of the working class who constitute a significant section of society.

Q. 15. Shildrick and MacDonald (2007) suggested that the poor are ________ _____ _______________ (complete the sentence).

Shildrick and MacDonald suggest that the poor are undeserving of sympathy.

Q. 16.

Reference to prostitution
Going down a dark alley all dressed up
Needs extra money to support herself
Butsch's theory of being flawed
The contrast of red and dark - danger and mystery
Wearing short revealing clothing
Dark - don't know the danger - working-class - social conditions making her choose these decisions
Newman's theory - she is presented in a negative light

Zoomed in on face
Different races throughout the video
Looking straight into the camera - needs help - creates sympathy
Explore the emotions of the person in the picture and the audience - what will the audience do?
Alvarado's theory explored - dangerous and pitied
Opposes to Macdonald's theory - worth of sympathy
Ethnic minority
Looks sad
Only see the face, not full image - close up shot

Not ethnic minority - in the light
Contrasts the scene with the black boy who is in the dark
Looks working class - clean shaven - a roof over his head - unhappy
Run down home
Sympathy
Colours - dark - gloomy
Editing - rainy - not really clean

red lighting - danger - mystery - lust
Negative space
Prostitution - red lighting - Newman's theory
Links to the red dress

Angel wings - "Oh heaven" - waiting
Warm tone
Uplifting
Ironic - vandalism on the wall - not a nice environment
Links to the tattoo of wings on the back of the man in previous scenes

Looking up at her from a low angle
Positive
Clear bright sky
Camera facing up - looking at heaven
Low angle shot
Church steeple top in the background - "I wait with good intentions..." - waiting to go to heaven - "the day always lasts too long..." - always does bad things in the end
All in black - funeral clothing

Looking at camera
Apprehensive
Unable to shave
Wearing a worn out blanket on his shoulders
Connotes to an assumption that he is in danger
Counter-stereotype to Shildrick and MacDonald - poor are undeserving of sympathy

Living rough in a field
Too poor for an actual blanket - possibly may be donated
Orange hue - linking to their life dying
In a field - wants to be away from people

In a white dress
Hiding dress - linking to sex
Looking out from an unkempt room into light connotes to the working class seeing people live good
White implies purity - including the shot where there are lots of bright shots with white people

Harsh darkness
Counter Shildrick and MacDonald's theory - he is deserving of sympathy
An unfortunate little boy sat in the dark
Surrounded by darkness yet a light switch is there so maybe chooses to be sad and in the darkness - feeds working class stereotype of being miserable