Print Media - The Big Issue
Media
Colour - yellow, saturated, black and white body(unsaturated)
Angle - Looking up at the woman - giving her more importance, power and priority
Type of shot - midshot (just below) wide shot
Focus - Sharp image - emphasises how toned her body is - important on selling the product
The Depth of Field - Whole body in focus (everything) - selling something
Mise-en-scene - the bikini is the same colour as the background - looking confident
Body language - Shoulders back, confident - accentuate her body
Props - Nothing - just a bikini - the right clothing to sell this product
Mise-en-scene - the bikini is the same colour as the background - looking confident
Body language - Shoulders back, confident - accentuate her body
Props - Nothing - just a bikini - the right clothing to sell this product
Lighting - bright - focus on the body
Realism - not realistic, could be setting the beauty standard (women should be thin, slim and overwhelmingly white) - certain ways to pose to make different parts look better, lighting makes different parts better -
Narrative - A protein advert - body tone and going to the beach - gym
Narrative - A protein advert - body tone and going to the beach - gym
Use of text/copy- "Are you beach body ready?" - uppercase - large font - catch your eye - shouting at you
Font design/size - Capital letters, makes you look and read it, the importance
Layout - behind the model, the main focus should be on the model and not the wording - left third
Mode of address - Looking down to the camera - sell ideas - direct mode of address - choose this advert over one where the person isn't looking
Who/What is seen - Female in just bikini (yellow) - the same colour as the background - focus on that
Font design/size - Capital letters, makes you look and read it, the importance
Layout - behind the model, the main focus should be on the model and not the wording - left third
Mode of address - Looking down to the camera - sell ideas - direct mode of address - choose this advert over one where the person isn't looking
Who/What is seen - Female in just bikini (yellow) - the same colour as the background - focus on that
How are they represented - unobtainable goal - chiselled body - sexualised body - Female's are objectified and used to bring in customers
Race/Age/Gender - Young Adult - Female - White
Themes/Messages- You should have this protein bar and it would make you skinny/have a better body
What is The Big Issue?
The Big Issue magazine launched in 1991 in response to the growing numbers of homeless people in the streets of London, by offering people the opportunity to earn a legitimate income through selling a magazine to the public. Twenty-five years on, our vendors come from a variety of backgrounds and face the myriad of problems associated with poverty and inequality. Vendors buy The Big Issue magazine for £1.25 and sell it for £2.50, meaning each seller is a micro-entrepreneur who is working, not begging. Therefore it is vitally important that buyers take their copy of the magazine when they pay for it. In 2016, The Big Issue sold its 200 millionth copy, celebrated its 25th anniversary and launched The Big Issue Shop, a fully customised online platform committed to selling products with a social echo. More than 200 million copies of the magazines were sold, 92,000 people have sold The Big Issue, In the past 25 years vendors have earned £115 million, 3700 new vendors walk through the doors every year. Since 1991, the magazine has helped over 92,000 vendors earn £115 million. There are currently around 1500 vendors, and last year alone we helped them to earn a total of £5.5 million. Currently, the magazine is read by over 400,000 people across the UK and circulates 83,073 copies every week. Founded in 2005, Big Issue Invest extends The Big Issue’s mission to dismantle poverty through creating opportunity by financing the growth of sustainable social enterprises and charities across the UK. We are the UK’s first ‘Social Merchant Bank,’ by social entrepreneurs, for social entrepreneurs. Big Issue Invest currently manages or advises on £150 million social funds. Big Issue Invest offers social enterprises, charities and profit-with- purpose businesses, loans and investment from £20,000 to £3 million. Since 2005, we have invested in approximately 300 social enterprises and charities, all of which have positively influenced the lives of an estimated 1 million people across the UK.
Right Wing Politics: the political right opposes socialism and social democracy. Right-wing parties include conservatives, nationalists and on the far-right racists and fascists.
Left Wing Politics: they support social equality and egalitarianism, often in opposition to social hierarchy and social inequality.
Left Wing Newspapers
The Guardian
The Independent
The Observer
The Mirror
The Morning Star
The i
Daily Mirror
Daily Mirror
Right Wing Newspaper
The Telegraph
The Express
Daily Mail
The Sun
The Star
News of The World
The Express
Daily Mail
The Sun
The Star
News of The World
Task 3:
Throughout the text, the migrant group are represented in a negative light, being portrayed as people who will always beg for money over getting a job. They are portrayed as people who are making fun of being immigrants and making it seem like the beggars think it is alright to beg.
Task 4:
The homeless migrants are represented as people who have ended up living in shopping malls - Stratford Centre in East London turns into a shelter overnight for a meal and a place to sleep - this creates a sort of empathy towards the homeless as they are getting help from the companies that allow the homelessness to take hostage in the centres overnight.
- Grooming Gangs
- Fights - broken bottles
- 4 regular people died - health complications
- substance abuse - Alcoholism and drug addiction
- Mental health issues
- Prostitution
Task 5:
- 6% of homeless people are veterans (around 1,000)
- guarantee armed forces personnel the opportunity to have a home, to heal and to retrain when they complete their time in service.
- victims
- need to cater for this group
- Not Shildrick and McDonald's Theory
Why are veterans becoming homeless?
When veterans come out of the war, they feel depressed, like there is no one there for them, cast aside and left to rot, feel as though they have no understanding or compensation. They also feel as if there is no net to catch them, and they have to start looking for jobs and houses. Veterans tend to become homeless due to having a relationship breakdown due to their PTSD (Post Dramatic Distress Disorder) and have alcohol or drug problems. When on the streets, living without a home, the veterans feel cold, wet and lonely; living without money for food and having to wait for their benefit payments to come through, meanwhile going from shop to shop trying to find some way to warn as much money as they can. Even though the law states that the council should help those veterans who are struggling to get a home, many think that the 'should' must be turned into a must. Unfairly, if there are no visible things that are wrong with the veterans, it is believed that they shouldn't get helped by the council as there doesn't seem to be a thing wrong with them. On the other hand, if there are any visible problems or disabilities with the veteran, it becomes a high priority that they get helped and receive the treatment that they need.
social conditions veterans homelessness - PTSD - alcohol - drugs - divorce rate increase - mental health support waitlist - no priorities given - bottom of the housing
deserving poor - veterans - disabilities - foreign people who are contributing to society - asylum seekers - refugees with good intentions
undeserving poor - wasters - lots of kids (keep having kids to get more benefits) - overeaters (permanently eating to get more benefits) - work shy/laziness - addicts - rapists/murderers/serious crime - beggars/foreign beggars - refugees?
Issue 1332 - Still At War
The Big Issue highlights the importance of war veterans and the homelessness through their Issue 1332 - Still at War. War veterans become homeless in many ways, one being that they have had relationship issues, another could be due to them having Post Traumatic Stress Disorder (PTSD), which could have led them to alcoholism or drug use. When soldiers come out of the war, they tend to feel depressed, like there is no one there for them and are cast aside to rot. They may also feel
Statistics and reasons why veterans are homeless?
- Military charities said the shameful figure is a record high and the Government is failing those who risk their lives for Queen and country.
- Les Standish, who won the Military Medal in the Falklands War, said: “The Government has let these people down. These men and women were willing to fight and lay down their lives for this country and the only help available to them is from charities.
- “I became too scared to go to sleep and began drinking heavily. I was medically retired from the prison service. My world collapsed and I was homeless. I slept in my van for six months and felt unable to talk to anyone. But eventually, I got help.”
- Cait Smith, 45, runs the Bolton Armed Forces Centre for Veterans with her fiance Scott Hawtrey, where she helps homeless ex-service personnel.- “Homelessness among the veterans community is getting worse by the month. The youngest we have dealt with is an 18-year-old and the oldest is 97. And we helped people of every age in between.”
- Northern Ireland veteran Tony Hayes, 58, is now the chief executive of Veteran Assistance UK, a charity helping homeless ex-servicemen and women and those who are struggling with PTSD. He said: “Nearly all the homeless veterans we come across have PTSD or some form of mental health problem. Once they leave the Army, they lose their support structure.“Those suffering from PTSD will often turn to drink and that can have an impact on the marriage and in a short period of time, a veteran can find himself homeless.“We estimate 13,000 but we believe it’s an accurate figure from what our outreach teams are seeing.“From our experience, the problem of homeless veterans has never been greater. I’d say 13,000 is a minimum – it could be far higher.”
- Charity bosses say the problem has been made worse by cuts to the armed forces, which has led to almost 30,000 troops losing their jobs since 2010.
- We have told how former troops suffering illnesses such as post-traumatic stress disorder, depression and anxiety lost their homes after being unable to find new jobs.
- That made their illness worse and drove them to the brink of suicide.
- There are 12 to15 rough sleepers on the streets of Windsor and we’ve got 50 to 60 on our books. Typically, two in ten at any one time will be former military. They may not necessarily have just left the military, but that is where they developed their mental health issue which led to them being homeless.
- He said: “I was homeless for about six months but it felt like years. I was dossing down in drug users’ flats and going from pillar to post. Initially, the Army was perfect for me. They train you to fight and kill and everything you need to do, and they do everything for you.
- But when you get out they forget about you. The drugs helped me block it all out. I got medals for my service in Afghanistan and Kosovo but I threw them away when I was homeless. I just wanted to forget.
- If veterans’ charities are right there could be more than 13,000 war heroes living on Britain’s streets.
- Veterans are at risk when they quit the forces. They have often seen harrowing things and are left with long-term psychological damage. Without support for their PTSD, many veterans lose everything. And cuts to the armed forces have made things worse, as veterans struggle to adjust to civilian life.
- But he could not escape the painful memories of military life and turned to drink – routinely downing around nine litres of powerful cider a day.
Most media studies on poverty point in the direction of a recurring observation that usually the poor are presented in one of two contrasting frames: the ‘deserving poor’ and the ‘undeserving poor’.
While the frame of deserving poor employs a sympathetic treatment of the poor, the frame of the undeserving poor is built upon the rhetoric of deficiency in individuals who are portrayed as a burden on the taxpayer due to their dependency on welfare policies
(see also, scroungerphobia, Golding & Middleton, 1982)
Gerbner's Theory: Cultivation theory states that high-frequency viewers of television are more susceptible to media messages and the belief that they are real and valid. Heavy viewers are exposed to more violence and therefore are affected by the Mean World Syndrome, the belief that the world is a far worse and dangerous place then it actually is. According to the theory, heavy viewing of television is creating a homogeneous and fearful populace, however, so many studies have been done in this area that really no one knows how or even if violence on TV or in film negatively or positively affects its audience. Now cultivation theory has taken on a more general definition in regards to mass media. It now extends to encompass the idea that television colours our perception of the world. For example; if someone stays inside and watch news about crime all day, they might be inclined to believe that the crime rate is far higher than it actually is and they might easily become the victim of a crime. Or in another sense heavy viewership of any media can perpetuate stereotypes both positive and negative. It really comes down to the question of to what extent does reality shape TV and vice versa.